Batteries Included is popular PDF and ePub book, written by Nigel Barlow in 2012-04-24, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Batteries Included can be Read Online from any device for your convenience.
Batteries Included Book PDF Summary
The last two decades have seen the rise and rise of the service economy, where image - and customer perceptions - are crucially important in building a successful business. Rarely do we buy a hard, tangible object called a 'product'. Financial services sell peace of mind; car manufacturers sell a self-image and an aspirational lifestyle; computer and software companies offer 'solutions' - even food is fashion. Nigel Barlow draws on two decades of experience in 20 countries to argue that the age of service has failed to deliver on its promises. He goes far beyond the standard business-speak cliches of customer service to show why merely satisfying customers is not enough. He explores with original examples and first-hand experinces why service so often falls short of customer expectations, and shows how to think and act to create legendary service in the reader's own organization.
Detail Book of Batteries Included PDF
- Author : Nigel Barlow
- Release : 24 April 2012
- Publisher : Random House
- ISBN : 9781448149384
- Genre : Business & Economics
- Total Page : 323 pages
- Language : English
- PDF File Size : 12,6 Mb
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