Base of the Pyramid Markets in Latin America is popular PDF and ePub book, written by Ximena Rueda Fajardo in 2021-08-18, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Base of the Pyramid Markets in Latin America can be Read Online from any device for your convenience.
Base of the Pyramid Markets in Latin America Book PDF Summary
This book focuses on the Base of the Pyramid (BOP) in Latin America and examines the role of the markets in serving low-income populations as consumers, distributors, and entrepreneurs. Deep inequalities, violence, and urbanisation characterise the region. Despite the reduction of poverty observed during the first two decades of the 21st century, Latin America is the most unequal region in the world. Outside active war zones, the region has the highest homicide rate in the world and violence and inequality are both deeply intertwined. Markets have a crucial role to play in closing this gap and offering job and income opportunities, especially to unemployed youth, paving the way for safer, more peaceful, and sustainable development. The book also offers a theoretical reflection on the role that community enterprises who manage common-pool resources can play in serving markets and creating income opportunities for the rural poor. The book is recommended for managers, policy makers, students, and scholars interested in Base of the Pyramid markets and their potential to lift people out of poverty and to promote a more equal society.
Detail Book of Base of the Pyramid Markets in Latin America PDF
- Author : Ximena Rueda Fajardo
- Release : 18 August 2021
- Publisher : Routledge
- ISBN : 9780429754173
- Genre : Business & Economics
- Total Page : 96 pages
- Language : English
- PDF File Size : 11,9 Mb
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