B2B Versus B2C Marketing Major Differences Along the Supply Chain of Fast Moving Consumer Goods FMCG is popular PDF and ePub book, written by Hauke Barschel in 2007-09-27, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, B2B Versus B2C Marketing Major Differences Along the Supply Chain of Fast Moving Consumer Goods FMCG can be Read Online from any device for your convenience.
B2B Versus B2C Marketing Major Differences Along the Supply Chain of Fast Moving Consumer Goods FMCG Book PDF Summary
Seminar paper from the year 2004 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3 (A), Anglia Ruskin University (Ashcroft International Business School), language: English, abstract: This work identifies, analyses and evaluates major differences along the supply chain between business-to-business (B2B) marketing and consumer marketing (B2C) in terms of companies involved in the production and trade of fast moving consumer goods (FMCG). This work focuses on the marketing-mix concept, external aspects of marketing and examines aspects concerning the competitive environment. This work mainly focuses on marketing activities along the supply chain of the brand SCHWARTAU. SCHWARTAU is a brand of food products (marmalade) by the company SCHWARTAUER WERKE GmbH. The company is located in Bad Schwartau, Germany and sells its products all over Europe with focus on Germany and mainly other Western European countries.
Detail Book of B2B Versus B2C Marketing Major Differences Along the Supply Chain of Fast Moving Consumer Goods FMCG PDF
- Author : Hauke Barschel
- Release : 27 September 2007
- Publisher : GRIN Verlag
- ISBN : 9783638781893
- Genre : Business & Economics
- Total Page : 29 pages
- Language : English
- PDF File Size : 15,7 Mb
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