Analysis of the Zara business model How it disrupts the fashion industry is popular PDF and ePub book, written by Philipp Rothe in 2023-08-07, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Analysis of the Zara business model How it disrupts the fashion industry can be Read Online from any device for your convenience.
Analysis of the Zara business model How it disrupts the fashion industry Book PDF Summary
Academic Paper from the year 2021 in the subject Business economics - Miscellaneous, grade: 1,3, Boston University, language: English, abstract: The purpose of this paper is to identify how Zara maintains its leadership through its specialization in quick fashion by analysing the internal and external industry environment by utilizing analytic tools, such as Porter’s 5 Forces and SWOT. This paper will also take a deeper look into the company's business model and marketing strategies. An in-depth case approach is adopted based on extensive secondary research that includes literature and press releases. In response to these findings, we suggest strategic recommendations by maintaining its status as a "quick fashion" pioneer, as well as dominating the emerging "ultra-fast fashion". Zara is the Spanish flagship store belonging to one of the world's biggest and most successful fashion apparel retailers, Inditex. The company is a multinational clothing company with thousands of in-store locations and an e-commerce presence.
Detail Book of Analysis of the Zara business model How it disrupts the fashion industry PDF
- Author : Philipp Rothe
- Release : 07 August 2023
- Publisher : GRIN Verlag
- ISBN : 9783346918772
- Genre : Business & Economics
- Total Page : 23 pages
- Language : English
- PDF File Size : 18,8 Mb
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