American Automobile Advertising 1930 1980 is popular PDF and ePub book, written by Heon Stevenson in 2008-11-24, it is a fantastic choice for those who relish reading online the Transportation genre. Let's immerse ourselves in this engaging Transportation book by exploring the summary and details provided below. Remember, American Automobile Advertising 1930 1980 can be Read Online from any device for your convenience.
American Automobile Advertising 1930 1980 Book PDF Summary
This book provides a comprehensive history of American print automobile advertising over a half-century span, beginning with the entrenchment of the "Big Three" automakers during the Depression and concluding with the fuel crises of the 1970s and early 1980s. Advances in general advertising layouts and graphics are discussed in Part One, together with the ways in which styling, mechanical improvements, and convenience features were highlighted. Part Two explores ads that were concerned less with the attributes of the cars themselves than with shaping the way consumers would perceive and identify with them. Part Three addresses ads oriented toward the practical aspects of automobile ownership, concluding with an account of how advertising responded to the advance of imported cars after World War II. Illustrations include more than 250 automobile advertisements, the majority of which have not been seen in print since their original publication.
Detail Book of American Automobile Advertising 1930 1980 PDF
- Author : Heon Stevenson
- Release : 24 November 2008
- Publisher : McFarland
- ISBN : 9780786452316
- Genre : Transportation
- Total Page : 295 pages
- Language : English
- PDF File Size : 12,9 Mb
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