All about Them is popular PDF and ePub book, written by Bruce Turkel in 2016-09-06, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, All about Them can be Read Online from any device for your convenience.
All about Them Book PDF Summary
The best companies and most successful salespeople live by a three-word mantra—"all about them"—because when they relentlessly focus their brand on their customers instead of themselves, their businesses flourish. All about Them shows readers how to use this simple but extremely powerful influencing technique. Bruce Turkel, who has advised some of the world's greatest companies, including American Express and Bacardi, lays the groundwork by relating his personal journey of discovery to the "All about Them" principle. He goes on to explore our technology-driven, hyper- connected culture; the power of storytelling (and story-selling); brand authenticity and transparency; and more.
Detail Book of All about Them PDF
- Author : Bruce Turkel
- Release : 06 September 2016
- Publisher : Da Capo Lifelong Books
- ISBN : 9780738219219
- Genre : Business & Economics
- Total Page : 314 pages
- Language : English
- PDF File Size : 20,7 Mb
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