Affect Emotion and Rhetorical Persuasion in Mass Communication is popular PDF and ePub book, written by Lei Zhang in 2018-10-09, it is a fantastic choice for those who relish reading online the Language Arts & Disciplines genre. Let's immerse ourselves in this engaging Language Arts & Disciplines book by exploring the summary and details provided below. Remember, Affect Emotion and Rhetorical Persuasion in Mass Communication can be Read Online from any device for your convenience.
Affect Emotion and Rhetorical Persuasion in Mass Communication Book PDF Summary
This volume examines the interplay between affect theory and rhetorical persuasion in mass communication. The essays collected here draw connections between affect theory, rhetorical studies, mass communication theory, cultural studies, political science, sociology, and a host of other disciplines. Contributions from a wide range of scholars feature theoretical overviews and critical perspectives on the movement commonly referred to as "the affective turn" as well as case studies. Critical investigations of the rhetorical strategies behind the 2016 United States presidential election, public health and antiterrorism mass media campaigns, television commercials, and the digital spread of fake news, among other issues, will prove to be both timely and of enduring value. This book will be of use to advanced undergraduates, graduate students, and active researchers in communication, rhetoric, political science, social psychology, sociology, and cultural studies.
Detail Book of Affect Emotion and Rhetorical Persuasion in Mass Communication PDF
- Author : Lei Zhang
- Release : 09 October 2018
- Publisher : Routledge
- ISBN : 9781351242356
- Genre : Language Arts & Disciplines
- Total Page : 238 pages
- Language : English
- PDF File Size : 18,6 Mb
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