Advertising Principles and Practice is popular PDF and ePub book, written by Gupta Ruchi in 2012, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Advertising Principles and Practice can be Read Online from any device for your convenience.

Advertising Principles and Practice Book PDF Summary

Introduction To Adverstising | Role Of Advestising In Marketing Mix | Advertising As A Communicaion Tool | Types Of Advertising | Advestising Campaign | Advestising Objectives | Advertising Budget | Advertising Message Decisions | Creative Side Of Advertising | Advertising Appeals | Celebrity Endorsements | Mascots | Media Decisons | Types Of Media | Online Advertising | Measuring Advertising Effectiveness | Advertising Agncies | Legal Aspects Of Advertising In India | Ethical Issues In Advertising | Advertising Standards Council Of India | Surrogate Advertising In India | Comparative Advertising In India | Additional Case Studies | Advertising Glossary

Detail Book of Advertising Principles and Practice PDF

Advertising Principles and Practice
  • Author : Gupta Ruchi
  • Release : 28 May 2024
  • Publisher : S. Chand Publishing
  • ISBN : 9788121940016
  • Genre : Business & Economics
  • Total Page : 402 pages
  • Language : English
  • PDF File Size : 17,7 Mb

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