Selling the Invisible is popular PDF and ePub book, written by Harry Beckwith in 1999-06-14, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Selling the Invisible can be Read Online from any device for your convenience.
Selling the Invisible Book PDF Summary
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.
Detail Book of Selling the Invisible PDF
- Author : Harry Beckwith
- Release : 14 June 1999
- Publisher : Grand Central Publishing
- ISBN : 9780446930031
- Genre : Business & Economics
- Total Page : 157 pages
- Language : English
- PDF File Size : 10,8 Mb
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