Advertising Menswear is popular PDF and ePub book, written by Paul Jobling in 2014-03-13, it is a fantastic choice for those who relish reading online the History genre. Let's immerse ourselves in this engaging History book by exploring the summary and details provided below. Remember, Advertising Menswear can be Read Online from any device for your convenience.
Advertising Menswear Book PDF Summary
Choice Outstanding Academic Title 2014 In what was a golden age of British advertising, the notion of the 'peacock male' was a strong theme in fashion promotion, reflecting a new affluence and the emergence of stylish youth cultures. Based on a detailed study of rich archival material, this pioneering study examines the production, circulation and consumption of print, television and cinema publicity for men's clothing in Britain during the second half of the twentieth century. The study explores design issues and period style in advertising, the role of market research and consumer psychology in determining target audiences, the idea of the 'new man' in representing fashionable masculinities, and the various ways that menswear retailers and brands dealt with sex and gender, race, class and age. From y-fronts to Austin Reed suits to Levi's jeans, menswear advertising epitomised the themes, stereotypes, contradictions and ambiguities of masculinity in an age of great social change. This meticulously researched and detailed work of scholarship will be essential reading for students and scholars of fashion, history, sociology, advertising, media, cultural and gender studies.
Detail Book of Advertising Menswear PDF
- Author : Paul Jobling
- Release : 13 March 2014
- Publisher : A&C Black
- ISBN : 9781472558114
- Genre : History
- Total Page : 273 pages
- Language : English
- PDF File Size : 20,9 Mb
If you're still pondering over how to secure a PDF or EPUB version of the book Advertising Menswear by Paul Jobling, don't worry! All you have to do is click the 'Get Book' buttons below to kick off your Download or Read Online journey. Just a friendly reminder: we don't upload or host the files ourselves.
