Advertising and Promotion is popular PDF and ePub book, written by Chris Hackley in 2021-01-27, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Advertising and Promotion can be Read Online from any device for your convenience.
Advertising and Promotion Book PDF Summary
Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications. Unique in its approach, the authors situate the key concepts of marketing communications from the perspective of advertising agencies and provide insight into what a career within an ad agency might be like. Their critical approach grounded in up-to-date research allows the reader to develop an interdisciplinary understanding of marketing and advertising, including business, socio-cultural, media studies and consumer culture theory perspectives. Along with striking full colour visual advertisements and illustrations, new examples and case studies, this fifth edition has been fully updated to include: Two brand new chapters on Social Media Advertising and Digital Advertising Commentary on how the COVID-19 pandemic has and will impact advertising The evolving role of advertising agencies in the post digital era Emerging forms of advertising and promotion, including the role of influencers
Detail Book of Advertising and Promotion PDF
- Author : Chris Hackley
- Release : 27 January 2021
- Publisher : SAGE
- ISBN : 9781529756142
- Genre : Business & Economics
- Total Page : 330 pages
- Language : English
- PDF File Size : 8,9 Mb
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