Retail Advertising and Promotion is popular PDF and ePub book, written by Jay Diamond in 2011-03-17, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Retail Advertising and Promotion can be Read Online from any device for your convenience.
Retail Advertising and Promotion Book PDF Summary
Retail Advertising and Promotion explores how today's retailers can effectively reach their existing customers while also attracting and retaining new ones. The only advertising book that focuses specifically on the retail industry, it covers historical perspectives, ethics, regulations, and current trends while featuring practical information on planning and budgeting and advice on how to work with advertising agencies. All forms of advertising media are covered, from newspapers and magazines to television, radio, outdoor advertising, and the Internet. The book also discusses promotional tools such as special events, visual merchandising, and public relations, providing students with all they need to coordinate successful advertising and promotional initiatives on behalf of a retail business. Instructors, contact your Sales Representative for access to Instructor's Materials.
Detail Book of Retail Advertising and Promotion PDF
- Author : Jay Diamond
- Release : 17 March 2011
- Publisher : Bloomsbury Publishing USA
- ISBN : 9781609019723
- Genre : Business & Economics
- Total Page : 449 pages
- Language : English
- PDF File Size : 13,9 Mb
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