Advertising and Democracy in the Mass Age is popular PDF and ePub book, written by Terence H. Qualter in 2016-07-27, it is a fantastic choice for those who relish reading online the Political Science genre. Let's immerse ourselves in this engaging Political Science book by exploring the summary and details provided below. Remember, Advertising and Democracy in the Mass Age can be Read Online from any device for your convenience.
Advertising and Democracy in the Mass Age Book PDF Summary
This book examines the relationships between the social problems of the mass age, developments in late twentieth-century capitalism, the growth of a mass media advertising system, and the operation and assumptions of liberal democracy. Advertising must sell, not only goods and services, but also definitions of life and of status, images, hopes and feelings. In turn, the very universality of advertising, and its acceptance as a mode of communication, have forced the political system into the same mould.
Detail Book of Advertising and Democracy in the Mass Age PDF
- Author : Terence H. Qualter
- Release : 27 July 2016
- Publisher : Springer
- ISBN : 9781349216109
- Genre : Political Science
- Total Page : 204 pages
- Language : English
- PDF File Size : 12,9 Mb
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