Advertising and Cultural Politics in Global Times is popular PDF and ePub book, written by Pamela Odih in 2016-03-03, it is a fantastic choice for those who relish reading online the Social Science genre. Let's immerse ourselves in this engaging Social Science book by exploring the summary and details provided below. Remember, Advertising and Cultural Politics in Global Times can be Read Online from any device for your convenience.
Advertising and Cultural Politics in Global Times Book PDF Summary
Advertising and Cultural Politics in Global Times traces daringly transgressive convergences between cultural politics and global advertising media. It engages with a range of interpolations between cultural politics and advertising technologies including: the governmental rationality of neoliberal vistas, transgressive aesthetics and the cultural politics of representation, the political sign-economy of citizen branding, techno-political convergences between the social and political, and the marking of a new exciting geo-political terrain for cultural politics in global times. Tracing global advertising practices to the cultural politics commonly manifested in the postmodern political caesura of advertising, this book makes use of extensive case studies, whilst drawing on the work of Baudrillard, Giroux, Foucault, Castells and Latour to illustrate the manner in which advertising continues to revolutionize the political sphere. As such, it will be of interest to a range of readers across media studies, cultural studies and sociology.
Detail Book of Advertising and Cultural Politics in Global Times PDF
- Author : Pamela Odih
- Release : 03 March 2016
- Publisher : Routledge
- ISBN : 9781317185024
- Genre : Social Science
- Total Page : 300 pages
- Language : English
- PDF File Size : 8,7 Mb
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