Adoption and Implementation of AI in Customer Relationship Management is popular PDF and ePub book, written by Singh, Surabhi in 2021-10-15, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Adoption and Implementation of AI in Customer Relationship Management can be Read Online from any device for your convenience.
Adoption and Implementation of AI in Customer Relationship Management Book PDF Summary
Integration of artificial intelligence (AI) into customer relationship management (CRM) automates the sales, marketing, and services in organizations. An AI-powered CRM is capable of learning from past decisions and historical patterns to score the best leads for sales. AI will also be able to predict future customer behavior. These tactics lead to better and more effective marketing strategies and increases the scope of customer services, which allow businesses to build healthier relationships with their consumer base. Adoption and Implementation of AI in Customer Relationship Management is a critical reference source that informs readers about the transformations that AI-powered CRM can bring to organizations in order to build better services that create more productive relationships. This book uses the experience of past decisions and historical patterns to discuss the ways in which AI and CRM lead to better analytics and better decisions. Discussing topics such as personalization, quality of services, and CRM in the context of diverse industries, this book is an important resource for marketers, brand managers, IT specialists, sales specialists, managers, students, researchers, professors, academicians, and stakeholders.
Detail Book of Adoption and Implementation of AI in Customer Relationship Management PDF
- Author : Singh, Surabhi
- Release : 15 October 2021
- Publisher : IGI Global
- ISBN : 9781799879619
- Genre : Business & Economics
- Total Page : 289 pages
- Language : English
- PDF File Size : 16,6 Mb
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