Active Price Management is popular PDF and ePub book, written by Sven Reinecke in 2023-12-03, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Active Price Management can be Read Online from any device for your convenience.
Active Price Management Book PDF Summary
This book demonstrates how to transform pricing, often considered the neglected aspect of marketing, into the most influential marketing tool that positively impacts the company's profits in a sustainable manner. Ultimately, every aspect of marketing is reflected in the price, as it represents the customer's value exchange for the other three value-creating marketing instruments: the product (functional value), communication (emotional value), and distribution (availability). The authors present the essential framework conditions and fundamental principles of active price management. They specifically emphasize those aspects that have proven particularly relevant to business practice through the Executive Education program at the University of St. Gallen (HSG).
Detail Book of Active Price Management PDF
- Author : Sven Reinecke
- Release : 03 December 2023
- Publisher : Springer Nature
- ISBN : 9783031420498
- Genre : Business & Economics
- Total Page : 98 pages
- Language : English
- PDF File Size : 16,7 Mb
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