A strategic analysis of Scandinavian airlines SAS is popular PDF and ePub book, written by Johannes Walder in 2013-04-10, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, A strategic analysis of Scandinavian airlines SAS can be Read Online from any device for your convenience.
A strategic analysis of Scandinavian airlines SAS Book PDF Summary
Research Paper (undergraduate) from the year 2012 in the subject Business economics - Business Management, Corporate Governance, grade: 74%, University of Greenwich (Business), course: Strategic Management, language: English, abstract: Scandinavian airlines, SAS, was founded as a consortium of the national airlines of Denmark, Sweden and Norway in 1946, to operate international flights. SAS has been the first airline to fly a route from Copenhagen over the arctic pole to Tokyo in Japan (www.staralliance.com). However, in 1981 the company have had two years of losses in a row after a long period of positive net profits (Ghoshal, 1988). This essay will examine the change of strategy causing a turnaround that made them profitable again.
Detail Book of A strategic analysis of Scandinavian airlines SAS PDF
- Author : Johannes Walder
- Release : 10 April 2013
- Publisher : GRIN Verlag
- ISBN : 9783656404811
- Genre : Business & Economics
- Total Page : 13 pages
- Language : English
- PDF File Size : 21,6 Mb
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