A Handbook of Malaysian Cases Contemporary Issues in Marketing Management is popular PDF and ePub book, written by Farzana Quoquab in 2016-11-16, it is a fantastic choice for those who relish reading online the Social Science genre. Let's immerse ourselves in this engaging Social Science book by exploring the summary and details provided below. Remember, A Handbook of Malaysian Cases Contemporary Issues in Marketing Management can be Read Online from any device for your convenience.
A Handbook of Malaysian Cases Contemporary Issues in Marketing Management Book PDF Summary
This book is appropriate and useful for the college and university lecturers, practitioners and students who are undertaking courses in business studies. It is widely acknowledged that, only theoretical discussion does not provide the comprehensive understanding about the business decision. This book will contribute in teaching as a tool to provide practical knowledge to the students and/or participants. Apart from the lecturers and students, practitioners also can be benefited from this book since it will provide them understanding about the problems and challenges faced by different types of companies. There is a growing need of reading and understanding the challenges faced by the managers from developing country perspective. Compared to the developed countries, the documentation of local cases are very few. As such, the present book taken the initiative to provide a selection of high-quality cases on Malaysia based companies and MNCs operating in Malaysia about their marketing and management related decision making issues. This book is unique in many ways. These cases not having been published before, provide a pool of fresh cases for teaching purpose. All eleven cases demonstrate different company issues and different managerial problems which certainly will enrich its readers' understanding about the phenomena. At the end of each case, suggested case assignment questions are provided so that the facilitator will have some preliminary understanding about the questions that can be discussed. Lastly, a brief synopsis of all cases is presented at the end of the book. It is hoped that, this book will provide the practical knowledge to its readers.
Detail Book of A Handbook of Malaysian Cases Contemporary Issues in Marketing Management PDF
- Author : Farzana Quoquab
- Release : 16 November 2016
- Publisher : Partridge Publishing Singapore
- ISBN : 9781482881349
- Genre : Social Science
- Total Page : 104 pages
- Language : English
- PDF File Size : 20,6 Mb
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