A Fashion Retailer s Guide to Thriving in Turbulent Times is popular PDF and ePub book, written by Ghalia Boustani in 2022-12-01, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, A Fashion Retailer s Guide to Thriving in Turbulent Times can be Read Online from any device for your convenience.
A Fashion Retailer s Guide to Thriving in Turbulent Times Book PDF Summary
By raising questions and providing scenarios for success, this book embraces fashion brand development in current turbulent retail environments. A brand must have an essence; it needs to respect a philosophy, abide by values and follow clear processes. A brand’s success and sustainability follow specific rules, nonetheless for fashion brands. But do fashion brand management rules apply in today’s turbulent times? Acknowledging and going beyond branding theory, this book challenges knowledge and practices that have been guiding fashion retail brands for many years. Co-written by an academic researcher and a retail consultant with 30 years of experience, this practical guide offers not a process that fashion brands must follow, but potential avenues for survival in today’s retail market and facing today’s customers. Professionals and students of fashion retailing and branding will appreciate the detailed case studies that illustrate revisited concepts and thought-provoking suggestions on how to make decisions for an uncertain future.
Detail Book of A Fashion Retailer s Guide to Thriving in Turbulent Times PDF
- Author : Ghalia Boustani
- Release : 01 December 2022
- Publisher : Taylor & Francis
- ISBN : 9781000789409
- Genre : Business & Economics
- Total Page : 101 pages
- Language : English
- PDF File Size : 14,6 Mb
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