You May Also Like is popular PDF and ePub book, written by Tom Vanderbilt in 2016-05-10, it is a fantastic choice for those who relish reading online the Social Science genre. Let's immerse ourselves in this engaging Social Science book by exploring the summary and details provided below. Remember, You May Also Like can be Read Online from any device for your convenience.
You May Also Like Book PDF Summary
From the bestselling author of Traffic, a brilliant and entertaining exploration of our personal tastes--why we like the things we like, and what it says about us. Everyone knows his or her favourite colour, the foods we most enjoy, and which season of The Sopranos deserves the most stars on Netflix. But what does it really mean when we like something? How do we decide what's good? Is it something biological? What is the role of our personal experiences in shaping our tastes? And how do businesses make use of this information to develop and sell their products? In You May Also Like, Tom Vanderbilt dives deep into this complex and fascinating world. He explores the physiology of eating to reveal how our taste buds, which can only recognize five tastes, interact with our olfactory systems and our memories to create an astounding array of flavours. He shows how difficult it is, even for experts, to pinpoint exactly what makes something good or enjoyable, and how companies like Netflix can make or lose millions based on their ability to predict what we will enjoy. Like his bestselling book Traffic, Vanderbilt's new book takes us on a stimulating and surprising intellectual journey that helps us better understand our world and ourselves, and the things we so often take for granted.
Detail Book of You May Also Like PDF
- Author : Tom Vanderbilt
- Release : 10 May 2016
- Publisher : Knopf Canada
- ISBN : 9780307402646
- Genre : Social Science
- Total Page : 368 pages
- Language : English
- PDF File Size : 7,5 Mb
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