Work Consumption and Capitalism is popular PDF and ePub book, written by Lynne Pettinger in 2017-09-15, it is a fantastic choice for those who relish reading online the Social Science genre. Let's immerse ourselves in this engaging Social Science book by exploring the summary and details provided below. Remember, Work Consumption and Capitalism can be Read Online from any device for your convenience.
Work Consumption and Capitalism Book PDF Summary
Sonic branding, guerrilla marketing, celebrity endorsements, customer service excellence and multi-channel advertising are just some of the popular sales techniques that currently promote consumerism in contemporary capitalism. Considerable energy is devoted to encouraging consumers to desire new fashions, to celebrate 'good design', to have feelings for brands and to immerse themselves in sensory experiences, without worrying about the ethics of their practices. Work, Consumption and Capitalism looks at how consumption is produced by focusing on the multiple kinds of work that make consumption possible, from advertising creatives to fashion designers, from self-service checkouts to the hippest barista in the coolest coffee shop. The text encourages students to consider the place of consumerism in global capitalism to develop their own answers to the question: How is consumption made possible? This wide-ranging study of the relations between work, consumption and capitalism draws on interdisciplinary research in cultural and economic sociology, history, marketing studies and cultural studies. With research tasks and discussion questions at the end of each chapter and case studies throughout, it stands as an accessible introduction for students of sociology, business and management, media and communication, cultural policy and cultural studies. Listen to a podcast about the book.
Detail Book of Work Consumption and Capitalism PDF
- Author : Lynne Pettinger
- Release : 15 September 2017
- Publisher : Bloomsbury Publishing
- ISBN : 9781137342782
- Genre : Social Science
- Total Page : 272 pages
- Language : English
- PDF File Size : 7,7 Mb
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