Wired to Care How Companies Prosper When They Create Widespread Empathy is popular PDF and ePub book, written by Patnaik in 2009, it is a fantastic choice for those who relish reading online the Uncategoriezed genre. Let's immerse ourselves in this engaging Uncategoriezed book by exploring the summary and details provided below. Remember, Wired to Care How Companies Prosper When They Create Widespread Empathy can be Read Online from any device for your convenience.
Wired to Care How Companies Prosper When They Create Widespread Empathy Book PDF Summary
Executives often know little about the people who buy their companies' products and services. This is not surprising. To study people, you must care about them. However, most companies eliminate empathy from their operations. In essence, they proceed as if they have calculating, survival-bent reptile brains. Profits drive everything. This is an odd disconnect because corporate livelihoods depend on people - not lizards - and people's brains are hardwired to be empathetic. Dev Patnaik (writing with Peter Mortensen) shows why firms that connect empathetically with their customers do better financially. He insists today's cold-hearted, bottom-line business world has room for caring companies, and he points to IBM, Nike and Harley-Davidson as examples. The fact that empathy is also a strong business strategy is icing on the cake. getAbstract suggests this fine book to CEOs, marketing officers and other executives who want to build their business by acting on their respect for their customers. As Patnaik explains on his blog, "Empathy isn't about having a visionary leader. It's about making customer information an easy, everyday and experiential part of working at your company."
Detail Book of Wired to Care How Companies Prosper When They Create Widespread Empathy PDF
- Author : Patnaik
- Release : 01 July 2024
- Publisher : Pearson Education India
- ISBN : 8131730131
- Genre : Uncategoriezed
- Total Page : 276 pages
- Language : English
- PDF File Size : 15,5 Mb
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