Winning with Words is popular PDF and ePub book, written by Brian F. Schaffner in 2009-09-10, it is a fantastic choice for those who relish reading online the Political Science genre. Let's immerse ourselves in this engaging Political Science book by exploring the summary and details provided below. Remember, Winning with Words can be Read Online from any device for your convenience.
Winning with Words Book PDF Summary
Today's politicians and political groups devote great attention and care to how their messages are conveyed. From policy debates in Congress to advertising on the campaign trail, they carefully choose which issues to emphasize and how to discuss them in the hope of affecting the opinions and evaluations of their target audience. This groundbreaking text brings together prominent scholars from political science, communication, and psychology in a tightly focused analysis of both the origins and the real-world impact of framing. Across the chapters, the authors discuss a broad range of contemporary issues, from taxes and health care to abortion, the death penalty, and the teaching of evolution. The chapters also illustrate the wide-ranging relevance of framing for many different contexts in American politics, including public opinion, the news media, election campaigns, parties, interest groups, Congress, the presidency, and the judiciary.
Detail Book of Winning with Words PDF
- Author : Brian F. Schaffner
- Release : 10 September 2009
- Publisher : Routledge
- ISBN : 9781135840228
- Genre : Political Science
- Total Page : 312 pages
- Language : English
- PDF File Size : 18,7 Mb
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