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Winning the Global TV News Game Book PDF Summary

Winning the Global TV News Game (1995) examines the worldwide TV news revolution of the 1990s, dealing with live TV news as an industry–consumer relationship. It’s a marketing approach – focusing on regional markets across the globe, looking at industry players and the hardware they had put in place. Much of this analysis is told by leading news media professionals who describe the latest thinking and newest developments in their own words.

Detail Book of Winning the Global TV News Game PDF

Winning the Global TV News Game
  • Author : Johnston Carla Brooks
  • Release : 22 December 2023
  • Publisher : Taylor & Francis
  • ISBN : 9781003820680
  • Genre : Performing Arts
  • Total Page : 299 pages
  • Language : English
  • PDF File Size : 10,9 Mb

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Winning the Global TV News Game

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