Winning the Battle for Relevance is popular PDF and ePub book, written by Michael McQueen in 2016-03-17, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Winning the Battle for Relevance can be Read Online from any device for your convenience.
Winning the Battle for Relevance Book PDF Summary
Based on a 6-year study of 500 of the world’s biggest brands, Winning the Battle for Relevance seeks to answer the question: “What separates the enduring from the endangered?” As businesses, industries, and revenue models continue to be disrupted at an alarming rate, leaders would do well to learn from the mistakes of fallen brands such as Borders, Kodak, and Blockbuster—lest they fall into the same trap. Better still, Winning the Battle for Relevance highlights what every organization and institution can learn from enduringly successful brands in order to win the battle for relevance in the turbulent years ahead.
Detail Book of Winning the Battle for Relevance PDF
- Author : Michael McQueen
- Release : 17 March 2016
- Publisher : Morgan James Publishing
- ISBN : 9781630478223
- Genre : Business & Economics
- Total Page : 285 pages
- Language : English
- PDF File Size : 18,7 Mb
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