WIKIBRANDS Reinventing Your Company in a Customer Driven Marketplace is popular PDF and ePub book, written by Sean Moffitt in 2010-12-24, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, WIKIBRANDS Reinventing Your Company in a Customer Driven Marketplace can be Read Online from any device for your convenience.
WIKIBRANDS Reinventing Your Company in a Customer Driven Marketplace Book PDF Summary
Learn how today's hottest, most successful businesses are tapping into social media and other customer-driven tools and technologies to build, expand, or revive their brands Launched from branding guru Don Tapscott's landmark $10 million research project on the intersection of technology and business models, WikiBrands explain what your business needs to do NOW to embrace the power of p-2-p technologies like word-of-mouth, user generated content, social media, microblogging, crowdsourcing, and customer rating systems to engage customers and enlist them in brand building and value-enhancement. Featuring fascinating case studies of how Microsoft, P&G, Nike, Starbucks, Ford, Best Buy, Zappos, and others, launched, built, expanded, or rebuilt their brands through Wiki-style collaboration with customers, this book is part wake-up call, part action plan-and the total blueprint for how you can drive innovation and growth through technology-based immersive customer interaction. Foreword by Don Tapscott, author of Wikinomics, Digital Capital, and Grown Up Digital Supported by an online tookit including a Wikibrand Hall of Fame, videoblog, and Wikibrand guidebook. Shows how companies like Frito-Lay and Dell use Wiki marketing and social media in ways unimaginable just a few years ago to engage and connect with consumers and drive millions of dollars in sales Inside WikiBrands: The Six Benefits of Wiki Brand Advocacy • Measurement and Metrics • Community Management • The B-to-B Wiki Brand • The Personal Wiki Brand • 25 Things to Know in 25 Minutes
Detail Book of WIKIBRANDS Reinventing Your Company in a Customer Driven Marketplace PDF
- Author : Sean Moffitt
- Release : 24 December 2010
- Publisher : McGraw Hill Professional
- ISBN : 9780071752350
- Genre : Business & Economics
- Total Page : 336 pages
- Language : English
- PDF File Size : 8,9 Mb
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