Why Killer Products Don t Sell is popular PDF and ePub book, written by Ian Gotts in 2009-10-01, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Why Killer Products Don t Sell can be Read Online from any device for your convenience.
Why Killer Products Don t Sell Book PDF Summary
Coming from conversations with executive teams of technology companies, venture capitalists, and M&A advisers, the insights contained in Why Killer Products Don't Sell are gold dust. First the book lays bare the claim that sales is sales is sales. It exposes the 4 very different 'Buying Cultures' and how they should be approached: Value Offered, Value Added, Value Created, and Value Captured. But it also gives a proven methodology for assessing a company's product mix ('offering' vs 'buying culture'), and a transformation approach to optimize sales and improve competitiveness.
Detail Book of Why Killer Products Don t Sell PDF
- Author : Ian Gotts
- Release : 01 October 2009
- Publisher : John Wiley & Sons
- ISBN : 9781907293474
- Genre : Business & Economics
- Total Page : 194 pages
- Language : English
- PDF File Size : 21,5 Mb
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