Who s Listening is popular PDF and ePub book, written by Robert J.E. Silvery in 2016-10-14, it is a fantastic choice for those who relish reading online the Social Science genre. Let's immerse ourselves in this engaging Social Science book by exploring the summary and details provided below. Remember, Who s Listening can be Read Online from any device for your convenience.
Who s Listening Book PDF Summary
This book, first published in 1974, is the story of BBC Audience Research, a behind-the-scenes activity that has always been the subject of some curiosity. It describes the early, tentative experiments, designed both to develop ways of applying the techniques of social research to broadcasting and to win the confidence of BBC staff. The way World War II, which deprived programme planners of many of their familiar landmarks, acted as a fillip to audience research, which emerged at the end of the war as an established and accepted adjunct to broadcasting, is described in detail.
Detail Book of Who s Listening PDF
- Author : Robert J.E. Silvery
- Release : 14 October 2016
- Publisher : Routledge
- ISBN : 9781315444239
- Genre : Social Science
- Total Page : 219 pages
- Language : English
- PDF File Size : 9,8 Mb
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