Where s My Fifteen Minutes is popular PDF and ePub book, written by Howard Bragman in 2008-12-26, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Where s My Fifteen Minutes can be Read Online from any device for your convenience.
Where s My Fifteen Minutes Book PDF Summary
An accessible and insightful PR guide from a top adviser to the rich and powerful Media attention can boost careers, generate millions of dollars, and make dreams come true. It can also destroy reputations and derail carefully laid business plans. All publicity is not good publicity. No one knows this better than Howard Bragman. For more than thirty years he has helped prominent people—movie stars, business leaders, philanthropists— get their messages out, in good times and bad. His book won’t make anyone famous overnight, but it will help readers understand the changing world of today’s PR. If your public’s perception doesn’t match reality—if you are a better person, offer a better product, or stand for a better cause than anyone realizes— you need help. Bragman shows how to: Understand your real target audience Respect what the media needs and wants Give memorable interviews, even during a crisis Handle the new challenges of the Internet age He illustrates his lessons with juicy examples, from Frank Sinatra and Madonna to Coca-Cola and Monica Lewinsky. Whether you’re trying to build a business, advance your career, or change the world, there’s much to be learned from Bragman’s insights and experience.
Detail Book of Where s My Fifteen Minutes PDF
- Author : Howard Bragman
- Release : 26 December 2008
- Publisher : Penguin
- ISBN : 9781440655166
- Genre : Business & Economics
- Total Page : 264 pages
- Language : English
- PDF File Size : 19,5 Mb
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