Store Design and Visual Merchandising Second Edition is popular PDF and ePub book, written by Claus Ebster in 2015-03-05, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Store Design and Visual Merchandising Second Edition can be Read Online from any device for your convenience.
Store Design and Visual Merchandising Second Edition Book PDF Summary
The creative and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In the newly revised and expanded edition of this book, you will learn some of the shopper marketing secrets from the authors about how you can design your store to increase sales and delight shoppers at the same time. By the time you are through reading, you will have learned how shoppers navigate the store, how they search for products, and how you can make them find the products you want them to see. You will also be able to appeal to shopper emotions through the use of colors, scents, and music, as well as make shopping memorable and fun by creating unique experiences for your shoppers. The focus is on the practical applicability of the concepts discussed, and this accessible book is firmly grounded in consumer and psychological research. At the end of each chapter, you will find several takeaway points. The book concludes with the “Store Design Cookbook,” full of ready-to-serve recipes for your own store design and visual merchandising process.
Detail Book of Store Design and Visual Merchandising Second Edition PDF
- Author : Claus Ebster
- Release : 05 March 2015
- Publisher : Business Expert Press
- ISBN : 9781631571138
- Genre : Business & Economics
- Total Page : 289 pages
- Language : English
- PDF File Size : 17,7 Mb
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