Video Game Marketing is popular PDF and ePub book, written by Peter Zackariasson in 2016-10-04, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Video Game Marketing can be Read Online from any device for your convenience.
Video Game Marketing Book PDF Summary
The video game industry has been one of the fastest-growing cultural phenomena of our times with market conditions that demand a specific skill set from its marketers. To a new generation of "indie gamers", being a game developer isn’t just about design and production, a successful video game demands entrepreneurial skills and astute business acumen. The creators need to know what their customers want, how to reach those customers and how to sell to them. Video Game Marketing: A student textbook is for development students or aspiring developers who want to know how to promote and sell the results of their efforts. This book is a much-needed guide to: • the essentials of marketing strategy; • video games as products or services; • marketing research for game development; • branding video games; • marketing through game: gamification, advergames. Replete with pedagogy to aid learning such as objectives and discussion questions for each chapter, this book is all that aspiring video game developers will need to unleash the potential of their games.
Detail Book of Video Game Marketing PDF
- Author : Peter Zackariasson
- Release : 04 October 2016
- Publisher : Routledge
- ISBN : 9781317607465
- Genre : Business & Economics
- Total Page : 252 pages
- Language : English
- PDF File Size : 17,9 Mb
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