Using Social Marketing for Public Emergency Preparedness is popular PDF and ePub book, written by Nancy Meyer-Emerick in 2015-08-11, it is a fantastic choice for those who relish reading online the Political Science genre. Let's immerse ourselves in this engaging Political Science book by exploring the summary and details provided below. Remember, Using Social Marketing for Public Emergency Preparedness can be Read Online from any device for your convenience.
Using Social Marketing for Public Emergency Preparedness Book PDF Summary
Less than half of the public in the U.S. have taken the three steps to prepare for emergencies that are recommended by FEMA and the Red Cross: having a 3-day emergency kit, a family communication plan, and knowing where to get information during an emergency. Although emergency managers attempt to train the public, often they are only able to distribute brochures and make public notifications. For a variety of reasons, the public frequently ignores this guidance, leaving people more vulnerable during emergencies. This book applies the process of social marketing, which has been used widely in public health and other disciplines, to the lack of public preparedness. Written for emergency managers in government and non-profit agencies, students, and volunteers, the book provides enough background and resources to enable the user to carry out an effective emergency preparedness campaign in their community and maintain it over time. Unlike preparing one message for everyone, social marketing involves working with smaller communities to identify what and how people want to learn, training them, and then maintaining that relationship to insure their preparedness. Because most emergency management agencies lack resources to take on such an initiative, the book provides readers with low cost methods to begin a social marketing program.
Detail Book of Using Social Marketing for Public Emergency Preparedness PDF
- Author : Nancy Meyer-Emerick
- Release : 11 August 2015
- Publisher : Routledge
- ISBN : 9781317420491
- Genre : Political Science
- Total Page : 132 pages
- Language : English
- PDF File Size : 20,6 Mb
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