User Experience Is Brand Experience is popular PDF and ePub book, written by Felix van de Sand in 2019-11-12, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, User Experience Is Brand Experience can be Read Online from any device for your convenience.
User Experience Is Brand Experience Book PDF Summary
This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying individual brand values at all marketing contact points, the goal being to reach the target group and boost customer retention. In this regard, it is important to consider the uniqueness of each brand and its identity so as to design pleasurable and high-quality user experiences. Combining insights from science and practice, the authors present a strategy for using interaction patterns, visual appearance, and animations to validate the actual brand values that are experienced by users while interacting with a digital product. Further, they introduce a 'UX identity scale' by assigning brand values to UX related psychological needs. The method applied is subsequently backed by theoretical concepts and illustrated with practical examples and case studies on real-world mobile applications.
Detail Book of User Experience Is Brand Experience PDF
- Author : Felix van de Sand
- Release : 12 November 2019
- Publisher : Springer Nature
- ISBN : 9783030298685
- Genre : Business & Economics
- Total Page : 187 pages
- Language : English
- PDF File Size : 17,6 Mb
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