Unlocking Strategic Innovation is popular PDF and ePub book, written by Surja Datta in 2021-03-14, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Unlocking Strategic Innovation can be Read Online from any device for your convenience.
Unlocking Strategic Innovation Book PDF Summary
This new book explores how firms achieve competitive advantage in a disruptive, digital and globalized business landscape. An integrative framework, ‘The Four Rs of Competitive Success’, is introduced, which covers the four core pillars of global strategy: resources and capabilities, technology and innovation (recombination), internationalization and international markets (reach), and physical and virtual location (roots). It then explains how competitive advantage is achieved through an interaction of these four drivers against the backdrop of a globalized and digitized world. It is uniquely practical in its approach, combining theoretical understanding with international case studies and real-life examples throughout each chapter, including Apple, IKEA and Microsoft. Unlocking Strategic Innovation is concise, applied reading for postgraduate students studying international business, corporate strategy, innovation and digital strategy, as well as academics in the field. It will also be important reading for practitioners looking to gain further understanding of how firms compete and flourish in a global and technology-driven environment.
Detail Book of Unlocking Strategic Innovation PDF
- Author : Surja Datta
- Release : 14 March 2021
- Publisher : Routledge
- ISBN : 9781000360547
- Genre : Business & Economics
- Total Page : 198 pages
- Language : English
- PDF File Size : 13,8 Mb
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