Uniform Across the Board Promotions is popular PDF and ePub book, written by Marc-Oliver Jauch in 2014-05-28, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Uniform Across the Board Promotions can be Read Online from any device for your convenience.
Uniform Across the Board Promotions Book PDF Summary
Uniform Across-the-Board Promotions (UABPs) are characterized by retailers offering a uniform discount on the entire assortment (e.g. 20% on every article) to their customers. This latest form of promotion has gained massive popularity among retailers and consumers in recent times. This book analyses their impact on short- and long-term retailer performance and consumer shopping behaviour by applying state-of-the art marketing research methods. Furthermore this book provides guidance for retail and marketing managers on how to best profit from UABPs, to increase sales and profits while balancing the risks associated with this type of promotion.
Detail Book of Uniform Across the Board Promotions PDF
- Author : Marc-Oliver Jauch
- Release : 28 May 2014
- Publisher : Springer
- ISBN : 9783319071152
- Genre : Business & Economics
- Total Page : 116 pages
- Language : English
- PDF File Size : 18,7 Mb
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