Twenty six Ways of Looking at a BlackBerry is popular PDF and ePub book, written by John Simmons in 2009-04-01, it is a fantastic choice for those who relish reading online the Language Arts & Disciplines genre. Let's immerse ourselves in this engaging Language Arts & Disciplines book by exploring the summary and details provided below. Remember, Twenty six Ways of Looking at a BlackBerry can be Read Online from any device for your convenience.
Twenty six Ways of Looking at a BlackBerry Book PDF Summary
Business writing can be particularly difficult to get right and far too many people resort to deathly-dull jargon and nonsense buzz words to try to get their point across. In 26 Ways of Looking at a Blackberry, John Simmons proposes that in order to create business communication that is truly engaging, writing needs to be more expressive and adventurous. 'Business-speak' undermines the communication objectives of brands as they try to move beyond respect to 'love'. This is now seen more and more as the imperative for young, aspiring brands as well as big, corporate brands. The book explores ways that everyone involved with communicating a brand's values - marketers, advertisers, PR people and so on - can focus on the potential of language to reach their goals. To illustrate this, the author has taken a basic example of business writing and rewritten it in 26 different ways, each following a constraint. For example, as a fairy story; without using the letter 'e'; written in the style of Dickens; as a letter to a friend; as a six word story; as a sonnet. In each case, Simmons looks at what effect that particular constraint has on the writing, how it helps or hinders, and what lessons can be drawn from the exercise that can be applied to business writing in different situations. A unique and entertaining approach to business writing with some great advice to impart to help you get the most out of writing for business.
Detail Book of Twenty six Ways of Looking at a BlackBerry PDF
- Author : John Simmons
- Release : 01 April 2009
- Publisher : A&C Black
- ISBN : 9781408105962
- Genre : Language Arts & Disciplines
- Total Page : 242 pages
- Language : English
- PDF File Size : 17,9 Mb
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