Trust Power and Public Relations in Financial Markets is popular PDF and ePub book, written by Clea Bourne in 2016-12-08, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Trust Power and Public Relations in Financial Markets can be Read Online from any device for your convenience.
Trust Power and Public Relations in Financial Markets Book PDF Summary
The public relations profession positions itself as expert in building trust throughout global markets, particularly after crisis strikes. Successive crises have tainted financial markets in recent years. Calls to restore trust in finance have been particularly pressing, given trust’s crucial role as lubricant in global financial engines. Nonetheless, years after the global financial crisis, trust in financial markets remains both tenuous and controversial. This book explores PR in financial markets, posing a fundamental question about PR professionals as would-be ‘trust strategists’. If PR promotes its expertise in building and restoring trust, how can it ignore its potential role in losing trust in the first place? Drawing on examples from state finance, international lending agencies, trade bodies, financial institutions and consumer groups in mature and emerging financial centres, this book explores the wide-ranging role of PR in financial markets, including: State finance and debt capital markets Investor relations, M&A and IPOs Corporate communications for financial institutions Product promotion and consumer finance Financial trade associations and lobbying Consumerism and financial activism. Far reaching and challenging, this innovative book will be essential reading for researchers, advanced students and professionals in PR, communication and finance.
Detail Book of Trust Power and Public Relations in Financial Markets PDF
- Author : Clea Bourne
- Release : 08 December 2016
- Publisher : Routledge
- ISBN : 9781317963943
- Genre : Business & Economics
- Total Page : 176 pages
- Language : English
- PDF File Size : 20,5 Mb
If you're still pondering over how to secure a PDF or EPUB version of the book Trust Power and Public Relations in Financial Markets by Clea Bourne, don't worry! All you have to do is click the 'Get Book' buttons below to kick off your Download or Read Online journey. Just a friendly reminder: we don't upload or host the files ourselves.