Trends and Issues in Global Tourism 2011 is popular PDF and ePub book, written by Roland Conrady in 2011-02-04, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Trends and Issues in Global Tourism 2011 can be Read Online from any device for your convenience.
Trends and Issues in Global Tourism 2011 Book PDF Summary
This book provides insights into important trends and future scenarios in the global tourism and travel industry. It analyses today’s challenges in the aviation and hospitality industry, in destination management, and in marketing and distribution management. New empirical data on general travel behaviour and the latest consumer trends are also presented. The contributors to this book are well-known individuals from important tourism, travel and consulting firms (e.g. BCD Travel, Öger Tours, Booz and Company, GfK, IPK International) and researchers from universities in Switzerland, United Kingdom, the Netherlands, and Germany. In addition institutes specializing in future research highlight important travel trends. Corporate social responsibility is one of the top themes to-be and therefore a focus of this book, offering insights into the concept of CSR, empirical data on consumer requests, corporate strategy issues and financial investment implications.
Detail Book of Trends and Issues in Global Tourism 2011 PDF
- Author : Roland Conrady
- Release : 04 February 2011
- Publisher : Springer Science & Business Media
- ISBN : 9783642177675
- Genre : Business & Economics
- Total Page : 342 pages
- Language : English
- PDF File Size : 7,7 Mb
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