Travel Writing for Tourism and City Branding is popular PDF and ePub book, written by Charlie Mansfield in 2022-12-30, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Travel Writing for Tourism and City Branding can be Read Online from any device for your convenience.
Travel Writing for Tourism and City Branding Book PDF Summary
Travel Writing for Tourism and City Branding is an insightful, expert-led book which provides tourism students with a practice-based approach to producing researched literary travel writing on an urban destination, using the writing process as a research tool in itself. The book is scientifically supported with full academic references for researchers. On a global basis, city councils and destination managers are seeking new ways to commission and sponsor professional content authors as part of place-branding projects for tourism development. Given the increasing prevalence of such content within the tourism industry, this book provides a cohesive overview of literary travel writing, presenting it as an enquiry process that can be applied by writer-researchers to spaces that have value to them. Travel writing is presented as a methodological practice that researchers can learn and apply to their own projects, both in academic settings and in commercial city branding. Examples of literary travel writing are carefully examined throughout and their affects refracted through further work. Enriched with a wealth of case studies, chapters are presented in such a way that readers can take the work as a model for their own projects. This informative and practical volume will be of great interest to students of tourism marketing, destination marketing, place branding and travel writing, as well as current creators of commercial tourism marketing content.
Detail Book of Travel Writing for Tourism and City Branding PDF
- Author : Charlie Mansfield
- Release : 30 December 2022
- Publisher : Taylor & Francis
- ISBN : 9781000817683
- Genre : Business & Economics
- Total Page : 199 pages
- Language : English
- PDF File Size : 16,6 Mb
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