Transitioned Media is popular PDF and ePub book, written by Gali Einav in 2010-07-27, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Transitioned Media can be Read Online from any device for your convenience.
Transitioned Media Book PDF Summary
The media industry is in transition. While some changes are readily apparent, we have not even begun to understand the impact of others. The result is one of the most fascinating times in the history of media. As digital technologies accelerate the pace of change in all facets of our lives, researchers and practitioners are exploring its impact on traditional media and social interaction. Transitioned Media brings together leading academics and media industry executives to identify and analyze the most transformative trends and issues. Themes include the effect of digital technologies on consumer behavior, new approaches to advertising and branding, social networks, the blogosphere and impact of “citizen” journalism, music and intellectual property rights, digital cinema, and video games. Underlying the chapters is an economic perspective, with an emphasis on how new business models are being developed that take the social dimensions of digital technologies into account. The result is a unique perspective on the digital media landscape and the forces that will shape it in the future.
Detail Book of Transitioned Media PDF
- Author : Gali Einav
- Release : 27 July 2010
- Publisher : Springer Science & Business Media
- ISBN : 9781441960993
- Genre : Business & Economics
- Total Page : 176 pages
- Language : English
- PDF File Size : 19,9 Mb
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