Transforming Our Image Building Our Brand is popular PDF and ePub book, written by Valerie J. Gross in 2012-11-08, it is a fantastic choice for those who relish reading online the Language Arts & Disciplines genre. Let's immerse ourselves in this engaging Language Arts & Disciplines book by exploring the summary and details provided below. Remember, Transforming Our Image Building Our Brand can be Read Online from any device for your convenience.
Transforming Our Image Building Our Brand Book PDF Summary
This book describes a groundbreaking concept that enables public libraries—and librarians—to become indispensable by following a "Three Pillars" educational approach, and by replacing traditional terms with powerful, intuitive, value-enhanced terminology that everyone understands. While there is no question that what librarians and library professionals do is critically important, the ways in which these roles and responsibilities are described can mean the difference between being valued as essential to the community or considered optional. Something as simple as a choice of words can determine what is valued—and consequently what gets funded, and what gets canceled. Transforming Our Image, Building Our Brand: The Education Advantage examines how the "Three Pillars" approach harnesses the power of language to enhance respect, generate increased perceived value, and garner funding. The power stems from positioning all that library professionals do under three, easy-to-remember "pillars," and replacing typical library terms and phrases with bold, value-enhanced terminology that commands value—language that people outside of the field can immediately understand. This book is essential reading for public library staff members at all levels of the organization, especially those in leadership roles; and its root concepts are applicable for all other library types as well.
Detail Book of Transforming Our Image Building Our Brand PDF
- Author : Valerie J. Gross
- Release : 08 November 2012
- Publisher : Bloomsbury Publishing USA
- ISBN : 9781598847710
- Genre : Language Arts & Disciplines
- Total Page : 188 pages
- Language : English
- PDF File Size : 9,8 Mb
If you're still pondering over how to secure a PDF or EPUB version of the book Transforming Our Image Building Our Brand by Valerie J. Gross, don't worry! All you have to do is click the 'Get Book' buttons below to kick off your Download or Read Online journey. Just a friendly reminder: we don't upload or host the files ourselves.