Toyota s Global Marketing Strategy is popular PDF and ePub book, written by Shozo Hibino in 2017-08-16, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Toyota s Global Marketing Strategy can be Read Online from any device for your convenience.
Toyota s Global Marketing Strategy Book PDF Summary
There are many books on the market that discuss the Toyota Production System but few that insightfully analyze its marketing strategy. Authored by former Toyota marketing executives, this is the first book of its kind to detail how Toyota’s thinking habits go beyond the shop floor and influence and guide Toyota’s marketing function. Toyota has expanded from a venture enterprise to one of the biggest global enterprises because of its innovative mindset (Toyota thinking habits) using Breakthrough Thinking, which supports a new philosophical approach to problem solving, turning 180 degrees away from conventional thinking. Written by Toyota’s former executive managing director and founder of Breakthrough Thinking, Toyota’s Global Marketing Strategy: Innovation through Breakthrough Thinking and Kaizen: Explores Toyota’s "Breakthrough Thinking" Examines how Toyota conducts information gathering. Illustrates how Toyota builds and maintains its unique business culture Shows how Toyota "goes to the customer" and comprehensively studies how customers use their products Reveals Toyota’s cars have become some of the biggest selling models in the USA The authors of this book explore Toyota thinking habits as well as Toyota’s global marketing strategy, which, since the 1980sa, has been expanding exponentially. The reader will understand the importance of thinking habits in the workplace and will know how to apply them using Toyota as the prime case study.
Detail Book of Toyota s Global Marketing Strategy PDF
- Author : Shozo Hibino
- Release : 16 August 2017
- Publisher : Taylor & Francis
- ISBN : 9781351671552
- Genre : Business & Economics
- Total Page : 184 pages
- Language : English
- PDF File Size : 20,9 Mb
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