Tourist Destination Images and Local Culture is popular PDF and ePub book, written by Verena Schwaighofer in 2013-11-26, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Tourist Destination Images and Local Culture can be Read Online from any device for your convenience.
Tourist Destination Images and Local Culture Book PDF Summary
An authentic, unique and memorable destination image is of crucial importance to be competitive in the long-term. Verena Schwaighofer analyses the currently transferred image of the United Arab Emirates as a tourist destination and to what extent the traditional Arabian culture is integrated into the image strategies of image developers in this country. First of all, a detailed theoretical overview referring to various image types, the current image transfer including critical topics related to the religion of Islam, women’s role in society, behaviour, body language and dress code and the open-mindedness of the United Arab Emirates regarding local traditions related to the religion of Islam, is given. In the empirical part, a mixed method, including a qualitative media analysis (focusing on print and new media of image developers as well as newspaper articles published by journalists in the United Arab Emirates and the surrounding countries) and qualitative expert interviews are selected as appropriate research methodology.
Detail Book of Tourist Destination Images and Local Culture PDF
- Author : Verena Schwaighofer
- Release : 26 November 2013
- Publisher : Springer Science & Business Media
- ISBN : 9783658045210
- Genre : Business & Economics
- Total Page : 178 pages
- Language : English
- PDF File Size : 21,5 Mb
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