Total Quality in Marketing is popular PDF and ePub book, written by William C. Johnson in 1995-08-01, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Total Quality in Marketing can be Read Online from any device for your convenience.
Total Quality in Marketing Book PDF Summary
Total Quality in Marketing integrates the two areas of marketing and quality management and demonstrates how they are mutually compatible and complementary. Its primary focus is to assist managers in applying total quality principles to the overall marketing management process-preparing for a more highly competitive marketplace. Practical guidelines and processes are offered on how quality initiatives impact planning, organization, implementation, and quality control. This unique and valuable book presents a systems approach to quality-how to operationalize in the context of both the management and marketing cycles. It demonstrates how to establish effective team-based practices as well as describes the pitfalls of quality programs that are introduced as stand-alone programs without any linkage to overall strategy. This useful new book serves as a teaching tool and comprehensive reference source for integrating total quality. Case studies, exercises and chapter profiles also provide excellent support materials.
Detail Book of Total Quality in Marketing PDF
- Author : William C. Johnson
- Release : 01 August 1995
- Publisher : CRC Press
- ISBN : 1884015131
- Genre : Business & Economics
- Total Page : 300 pages
- Language : English
- PDF File Size : 16,8 Mb
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