Tmall The Sky Cat is popular PDF and ePub book, written by Chuck Munson in 2013-09-11, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Tmall The Sky Cat can be Read Online from any device for your convenience.
Tmall The Sky Cat Book PDF Summary
800x600 This case study illuminates the rapidly evolving e-commerce market in China. It shows how Alibaba Group launched its new Taobao Mall B2C platform to raise standards for product quality and online customer shopping experience; how TMall launched as a virtual shopping mall offering internationally known brands and major retailers; how it responded to the widespread sale of counterfeit and substandard products; how its fee increases ignited massive online vendor protests; and how it has since rebranded the site to move beyond these events. Focusing on realistic e-commerce supply chain issues and challenges, this case study offers exceptional value to both students and practitioners. Authors: Jianli Hu, Woodbury University; Olivia Congbo Mao, Alibaba Group.
Detail Book of Tmall The Sky Cat PDF
- Author : Chuck Munson
- Release : 11 September 2013
- Publisher : FT Press
- ISBN : 9780133758214
- Genre : Business & Economics
- Total Page : 19 pages
- Language : English
- PDF File Size : 14,5 Mb
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