Think Like a Brand Act Like a Startup is popular PDF and ePub book, written by Lauren Perkins in 2024-06-11, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, Think Like a Brand Act Like a Startup can be Read Online from any device for your convenience.
Think Like a Brand Act Like a Startup Book PDF Summary
Transform your business with a hybrid approach to achieve revolutionary innovation and long-term success. Experienced startup founder and CMO turned corporate innovator Lauren Perkins has discovered the key to creating that success: companies must integrate the best aspects of brands and startups to build resilient ventures and accelerate growth. During her fifteen years in the business trenches, Perkins has developed a keen sense of pattern recognition by remaining vigilant to the dynamics of today’s most successful brands and startups. She believes in an approach that blends an established brand’s ability to leverage infrastructure and generate customer loyalty with a startup’s responsiveness to change and challenges; this combination supports customer-centricity. In this book, Perkins lays out this new approach that shows you how to · harness the combined power of brand stability and startup agility, · challenge your assumptions and embrace innovative ways of thinking and working, · prepare to weather the crises your organization will face, and · cultivate a hybrid approach to capitalize on the strengths of each while minimizing the weaknesses. By thinking like a brand and acting like a startup, Perkins reveals how to build successful, sustainable ventures that not only survive but thrive in a world of constant change.
Detail Book of Think Like a Brand Act Like a Startup PDF
- Author : Lauren Perkins
- Release : 11 June 2024
- Publisher : Greenleaf Book Group
- ISBN : 9781639090372
- Genre : Business & Economics
- Total Page : 255 pages
- Language : English
- PDF File Size : 16,5 Mb
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