There s No Business That s Not Show Business is popular PDF and ePub book, written by David L. Rogers in 2003-06-24, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, There s No Business That s Not Show Business can be Read Online from any device for your convenience.
There s No Business That s Not Show Business Book PDF Summary
Say goodbye to "business as usual"--to succeed today you need show business! How do you market in today's "experience culture"--as conventional advertising grows increasingly ineffective, and customers grow increasingly independent? Companies and brands from Altoids to Volkswagen have discovered the answer: bring show business into your business! There's No Business That's Not Show Business demonstrates how to use "show biz" techniques to cut through the clutter, engage your customers personally, differentiate your product or brand--and create real, long--term value. These techniques can be adapted for any product, service, or market--consumer or B2B. You'll learn how to clearly identify strategic objectives and expected outcomes; target your high--value customers; ensure that "show biz" marketing promotes your core brand message; extend your impact via PR and CRM; and, above all, achieve quantifiable results.
Detail Book of There s No Business That s Not Show Business PDF
- Author : David L. Rogers
- Release : 24 June 2003
- Publisher : FT Press
- ISBN : 9780132704076
- Genre : Business & Economics
- Total Page : 370 pages
- Language : English
- PDF File Size : 15,7 Mb
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