Theory Development and Strategy in Transmedia Storytelling is popular PDF and ePub book, written by Renira Rampazzo Gambarato in 2020-05-17, it is a fantastic choice for those who relish reading online the Computers genre. Let's immerse ourselves in this engaging Computers book by exploring the summary and details provided below. Remember, Theory Development and Strategy in Transmedia Storytelling can be Read Online from any device for your convenience.
Theory Development and Strategy in Transmedia Storytelling Book PDF Summary
This book explores transmedia dynamics in various facets of fiction and nonfiction transmedia studies. Moving beyond the presentation/definition of transmediality as a field of study, the authors examine novel advancements in the theory, methodological development, and strategic planning of transmedia storytelling. Drawing upon a theoretical foundation grounded in Peircean semiotics and reflected in the methodological approaches to fiction and nonfiction transmedia projects, the chapters delve into diverse case studies, such as The Handmaid’s Tale and mega sporting events like the Olympics and FIFA World Cup, that illustrate the applications of our own methods and the implications of the logic behind transmedia dynamics. Expanding upon their own scholarship, the authors tackle the relevant topic of transmedia journalism, and present new approaches to transmedia strategic planning around educational initiatives in developing countries. The book is an important reference for scholars and students of media studies, education, journalism and transmedia, and those interested in comprehending theory, methodological development, and strategic planning of transmediality.
Detail Book of Theory Development and Strategy in Transmedia Storytelling PDF
- Author : Renira Rampazzo Gambarato
- Release : 17 May 2020
- Publisher : Routledge
- ISBN : 9781000078527
- Genre : Computers
- Total Page : 133 pages
- Language : English
- PDF File Size : 12,5 Mb
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