The Value of Luxury is popular PDF and ePub book, written by Beata Stępień in 2020-10-12, it is a fantastic choice for those who relish reading online the Business & Economics genre. Let's immerse ourselves in this engaging Business & Economics book by exploring the summary and details provided below. Remember, The Value of Luxury can be Read Online from any device for your convenience.
The Value of Luxury Book PDF Summary
What does luxury value mean? What constitutes luxury, and what does not? While previous research has focused on luxury as a global business and how companies have generated, communicated and monetized luxury, this book draws on empirical research to examine how consumers understand and interact with it. It identifies the components of luxury value, as seen by consumers, and the most influential factors that shape these perceptions. Drawing on a range of disciplinary approaches, the author investigates how consumer segments differ in their perception of luxury products, and how different generations understand value. A comprehensive overview of consumer perceptions of luxury, this book is a must-read for those students and researchers interested in luxury studies.
Detail Book of The Value of Luxury PDF
- Author : Beata Stępień
- Release : 12 October 2020
- Publisher : Springer Nature
- ISBN : 9783030512187
- Genre : Business & Economics
- Total Page : 431 pages
- Language : English
- PDF File Size : 13,5 Mb
If you're still pondering over how to secure a PDF or EPUB version of the book The Value of Luxury by Beata Stępień, don't worry! All you have to do is click the 'Get Book' buttons below to kick off your Download or Read Online journey. Just a friendly reminder: we don't upload or host the files ourselves.