The Trendmakers is popular PDF and ePub book, written by Jenny Lantz in 2016-06-30, it is a fantastic choice for those who relish reading online the Design genre. Let's immerse ourselves in this engaging Design book by exploring the summary and details provided below. Remember, The Trendmakers can be Read Online from any device for your convenience.
The Trendmakers Book PDF Summary
Numerous tastemakers exist in and between fashion production and consumption, from designers and stylists to trend forecasters, buyers, and journalists. How and why are each of these players bound up in the creation and dispersion of trends? In what ways are consumers' relations to trends constructed by these individuals and organizations? This book explores the social significance of trends in the global fashion industry through interviews with these 'fashion intermediaries', offering new insights into their influential roles in the setting and shaping of trends. The Trendmakers contains exclusive interviews with financial analysts, creative directors from high street stores like H&M to designer brands such as Erdem, trend forecasters at WGSN, buyers from Harvey Nichols, and major fashion names like The Telegraph fashion critic Hilary Alexander. In contrast to existing research, Lantz offers an international understanding of the trend landscape, engaging with industry professionals from fashion capitals like London, Paris, and New York, as well as BRIC countries and the new, emerging fashion nations. The fashion media may have declared that 'trends are dead' in the light of digital dissemination, but Lantz argues that trends still not only serve as a significant organizing principle for the fashion industry as a whole but also as a source for legitimacy. Engaging with classic fashion thinkers like Veblen, Simmel, and Bourdieu, as well as contemporary scholars like Entwistle and Steele, this book considers trends from an economic and cultural perspective to add to our knowledge of the complexities of the business of fashion.
Detail Book of The Trendmakers PDF
- Author : Jenny Lantz
- Release : 30 June 2016
- Publisher : Bloomsbury Publishing
- ISBN : 9781474259828
- Genre : Design
- Total Page : 257 pages
- Language : English
- PDF File Size : 19,8 Mb
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